One point to remember when creating a poster is that it needs to be readable and legible. The second, in relation to keeping the poster readable, is to have as few words as possible on the poster. Thirdly, if it isn't too expensive to do color, then go for it. However, do not over-color. Just enough to make your point and stand out should be enough. Lastly, yet one of the most important of these items is the creation of the concept of the poster: what you want the poster to say to the intended audience.
cool examples: http://www.behance.net/Gallery/Vote-Posters/84190 has enough color and shape to catch the attention.
http://www.designboom.com/weblog/cat/8/view/11860/shortlisted-poster-designs-iida-awards-2010.html
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