Learning about PSAs

I found this article to be extremely helpful on clearing up the blurred lines of our PSA project. I found that a PSA is really for 'selling' something, but the selling does not have to be in the way I imagined (like paid programing or the Oxyclean commercials).

I also found out that, instead of using 'commercial language' such as formal, academic diction you can use regular language to help relate to the audience and avoid the 'another commercial' factor. I also need to work on my clarity within my PSA; I need to have a clearer picture of my end product so the core message to the audience will be more precise.

link: http://ethemes.missouri.edu/themes/764 "How to Write a PSA"